chaos

如果你看过 Mac OS X 里 TextEdit 的高清图标，你会发现其实那张纸上是写着文字的：

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can praise them, disagree with them, quote them, disbelieve them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things.

实际上，这段文字是 Apple 在 1997 年推出的电视广告 Think Different 中的部分旁白。

完整版如下 (from wiki)：

Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

尝试翻译了一下，尽量贴近原意：

向那些疯狂的家伙们致敬。那些桀敖不驯的。那些离经叛道的。那些惹是生非的。那些如圆枘之于方凿的。那些用独到眼光观察事物的。他们不循规蹈矩。他们也从不屑安于现状。你可以引证他们，反对他们，颂扬他们或是诋毁他们。但你唯独不能漠视他们。因为他们改变了事物。他们推动人类向前。有人视他们为疯子，但他们却是我们眼中的天才。因为那些疯狂到认为自己能够改变世界的人，正是真正改变这个世界的人。

Apple 公司中有传言，说这段话的最初版本，作者是 Steve Jobs。不管是真是假，我觉得最后这句 “the people who are crazy enough to think they can change the world, are the ones who do.” 倒是 Steve Jobs 传奇人生的完美注释，只有像他那样想他人所不敢想，为他人所不敢为，才能做出 MacBook Air 和 iPhone 这样惊世骇俗，改变整个世界的产品。

疯狂一点，偏执一点，也许并不是件坏事。失去梦想和理想，不敢狂想和妄想，才是件可怕和令人压抑的事。

p.s.1 以下是 Think Different 的电视广告。广告中出现的人物依次是： Albert Einstein, Bob Dylan, Martin Luther King, Jr., Richard Branson, John Lennon, R. Buckminster Fuller, Thomas Edison, Muhammad Ali, Ted Turner, Maria Callas, Mahatma Gandhi, Amelia Earhart, Alfred Hitchcock, Martha Graham, Jim Henson (with Kermit the Frog), Frank Lloyd Wright and Picasso

p.s.2 TextEdit 上文字最后的落款人 John Appleseed 是将苹果 (不是 Apple Computer，就是水果) 介绍到俄亥俄和印第安纳等州的传奇人物。Apple 还在 iPhone 的广告中，也用到了 John Appleseed 作为演示人名，facebook 上甚至还有这个人的 fans page。