Brilliant Campaign

给公司博客写的文章，可写死我了，词汇那叫一个匮乏，英文还得锤炼一百遍才行，要不然太累了…

7th, Sep, a user called “Awesome Little Y (彪悍的小Y)” posted a thread in Tianya, the biggest online community in China, said that he got many “sofas” (sofa means the first reply of a post, can also see here) in Tianya last night. And to show off his “speed” (彪) and “awesomeness” (悍), he published several screen-shots of the “sofa” he made. In some postings, Little Y got the first reply in only half an minute after the posting was published and he replied many threads in a short period, which is really amazing.

This aggressive (kind of) thread prompted a strong reaction of other Tianya users immediately, some people said “grabbing sofa” was sheer nonsense, some thought this Little Y might be crazy, but more people were really amazed and wondering how he did it. This thread received 1,980,680 views and 2,219 replies in one week and suddenly “Awesome Little Y” became notable in Tianya.

After that, Little Y posted some other threads, which were all for approving his awesomeness, like “I will reply every new posting that mentioned Little Y in the title” and “Lengenary photos of “awesomeness religion”“, both got more than 1.5 million views and 1,000 replies.

At the same time, another posting appeared in ChinaRen forum, posted by the same ID “Awesome Litttle Y”, who said he’s a white-collar. This guy did a lot of crazy things like everyday running to the office, puttig a DIY notebook holder on his bed to get a better view and making notebook shape lunchbox for the girl he loved. Its performance was even better: 30,000 replies and 4 million views.

Who the hell is “Awesome Little Y”? Everyone is asking, but no one knows. In a posting of Tianya, one user raised this question, then it got more than 500 replies an 2 million views. Little Y was even reported by a traditional media – Liberation Information Morning News. 更多 >